San Jose Dragon Boat
San José Dragon Boat (SJDB) is a semi-competitive collegiate club sports team at San José State University.
Paddler/Member
(Sep 2022 - Present)
Social/Fundraising Chair
(Jan 2023 - Present)
Overview
Founded in 2013, San José Dragon Boat is a team-based water sports team that promotes community, drive, and growth both on land and water.
The team of student-athletes compete against other competitive teams throughout California, with some members going as far as to race internationally in Canada and more.
This diverse team welcomes paddlers of all genders, identities and experience levels, from complete beginners to veterans.
Purpose
The team garners 30 to 50 members year-round, but member retention is a challenge due to the niche sport and fees.
My goal is to develop engaging content on Instagram and execute in-person events that would provide a worthwhile member experience to improve retention, satisfaction, and a sense of community.
35+
Successful events & fundraisers
242%
Increase in Instagram followers
102+
Instagram posts & Reels created
Instagram @sanjosedragonboat
Race Highlights: Photos, recap videos, and short snippets from races showcase the team's performances and intense moments on or off the boat.
Team Activities: Posts about team practices, training sessions, and bonding activities, giving followers a glimpse into the team's dedication and camaraderie.
Behind-the-Scenes: Insights into what goes into preparing for races, including boat maintenance, gear preparations, and the daily routines of the athletes (plus fun Reels).
Community Engagement: Features on the board of officers, graduating paddlers, and supporters, as well as announcements for open practices and social events.
Event Announcements: Updates on upcoming races, events, and any community outreach or fundraising activities the team is involved in.
Accomplishments
Raised over $1,000 for the team through on- and off-campus fundraisers.
Secured $3,000 team sponsorship from Provident Credit Union.
Within two years, grew the team's Instagram following by 242%.
Created 23+ Instagram Reels, each garnering between 1k to over 4k views.